About Us :
About HCL :
High Caliber Line of Australia Pty Ltd is a young, creative business specializing in the manufacture of stubby coolers, mouse mat, magnets and the supply of a wide range of novelty promotional merchandise in Australia.
Supplying purely to the trade, we commit to not competing with on-sellers, allowing you complete confidence in our service offering. We not only supply product, but decorate and deliver direct to your clients providing the ease and efficiency of a ONE STOP SHOP.
Our business consists of a 3 prong offering, covering all aspects of supply.
High Caliber Line (previously Legendary Products) is the market leader in the manufacturing and supply of Mouse Mats, Magnets, Stubby coolers, Bar Runners, Coasters, Stickers and much more.... On site manufacturing, means a high level of quality monitoring and the ability to ensure tight turnaround times. We strive to constantly improve efficiencies in manufacturing so that you can impress your clients with prestige products at excellent prices.
In Stock Products:
We stock a wide range of Business Gifts and Novelty Items on site, in Melbourne, Victoria so that you can offer a 7 working day lead time on decorated items. Our healthy stock holding means that you never have to wait long for your promotional products.
Price Busters Products:
These are products which are already manufactured and held in our warehouse in China. Once an order is placed, it is picked, decorated and air freighted to our Melbourne warehouse under 15 working day service. This provides you with the benefit of indent prices and great turnaround times whilst allowing us to offer you a wider range of product because we don't have to store it here!
We combine purchasing with our USA and Canada offices which means better buying power and in turn better prices to you.
Ask our specialist Customer Service Team more about our products and services next time you are talking to them!
Meet The Team
HCLA Management Team
Our fearless leader and Director, David is a former member of the APPA committee and has over 15 years of experience in manufacturing and supply of promotional merchandise. He is aggressive in his pursuit to provide quality products and exceptional service. He is in tune with market expectations, current trends and works to ensure our strengths are passed on as benefits to our partners.
Phil is our Operations Manager with 21 years experience in the print/promo industry. He is responsible for the smooth running of the Art, Customer Service and Production departments. Phillip is hard working and dedicated to continuous improvement to ensure our clients receive the best quality service.
Executive PA/Office Manager
Christine has been employed by High Caliber since its onset and has a working history with David that spans in excess of ten years. Following several years as Financial Controller Christine moved into the role of Personal Assistant and Office Manager with a strong commitment and focus on workplace harmony & continuous improvement.
Paul is our Director of Sales & Marketing with 14 years of experience in the promotional products industry. Paul has worked internationally in the promotional industry from America, to Mexico, China and now Australia.
Darren is our Sales Operations Manager with over 20 years of experience in the promotional products industry. Darren has experience on both sides of the industry working as both a distributor and as a supplier in his career.